COMMERCIAL PHOTOGRAPHY

Commercial photography in Brisbane is any staged or prepped photography not for personal use, which automatically comes with unlimited commercial, advertising and promotional usage.

The types of commercial photography I specialise in are mainly in the hotel, hospitality, service, corporate and retail areas. I do not specialise in product or catalogue photography, but with my experience as a documentary style wedding photographer, I can offer commercial lifestyle fashion photography, and commercial lifestyle photography in general.

The important distinction with commercial photography is that it requires preparation and planning. Preparation that includes discussions about your brief, branding and campaign objectives and then often creative input into that process.

Therefore, commercial photography is always quoted on the basis of pre-production (planning, site scouting or site visits), production (the day of the shoot) and post-production (editing of photos, which may include more advanced Photoshop or image manipulation).

For this reason, all commercial photography is quoted after an initial phone call to discuss your requirements. Quotes are free and generally provided within 1-2 business days after scoping is completed.

GENERAL PRICING & TERMS

Pricing can only be generalised, because each client budget and requirements are vastly different. In general, I like to work to what your budget is for the specific project. This may be $500 or it may be $5000, but whatever the budget I am always looking to maximise the value for my clients.

PRE-PRODUCTION (PLANNING)

Pre-production is generally any phone calls, meetings, discussions, planning, site visits, scoping etc. done before the day of the shoot. Pre-production is charged at $100 per hour incl. GST. Almost all commercial photography has a component of pre-production. There is a minimum of 30 minutes pre-production cost for any commercial project.

PRODUCTION (SHOOTING)

Production is the day of the shoot. In general production is charged at $150 per hour including GST and includes Chris Jack as the lead photographer. Assistants if required cost $50 per hour extra, and are usually recommended but not essential. There is a minimum of two hours production time in Brisbane or $300 per site location. Travel time is not charged within 30 minutes of Tingalpa. Parking is charged as an additional expense. If only one hour production is required, the cost is $200.

Therefore a half day production of four hours costs $600, and a full day $1200.

TALENT & STYLIST

Additional talent may be required for a commercial shoot such as actors and models. Stylists for commercial photography may include hair and makeup artists, wardrobe stylists, decoration and general creative talent and input. Theses are normally arranged by the client, marketing manager or creative director, but can be arranged by CJP if required as part of pre-production.

POST PRODUCTION

All photos are shot in raw format and individually processed. Some photography will only require basic processing in Adobe Lightroom, and for this type of commercial photography the hourly rate is $100. It takes approximately 90 minutes for every hour of production to process photos using this method.

Anything beyond basic processing is charged at $100 such as Adobe Photoshop or advanced editing. Any editing requests required after delivery of photos is also charged at $100 per hour, for example exporting non-standard resolutions, making further changes to photos etc.

Most commercial photos require at least some Photoshop work in addition to the Lightroom editing. This could be 30 minutes, or it might be several days depending on your budget and brief.

EXAMPLE 1 - HOTEL LIFESTYLE PHOTOGRAPHY

A hotel in Brisbane requires more photo marketing assets for various purposes such as social media, electronic digital marketing, website galleries etc. They arrange a half day shoot with CJP for this purpose and the marketing manager arranges for models and stylists to assist with the shoot.

The shoot is planned for the late afternoon to take advantage of the best light. The total costs for this project are pre-production (four hours including a site visit), production (four hours), post-production (four hours). Therefore, the total cost for the client was $1400 including GST.

WT PARTNERSHIP

Commercial INTERIOR PHOTOGRAPHY

18 Interior photos of new office in Creek Street, Brisbane for website gallery and Google My Business listings.

Pre-production

30 minute phone call, emails and basic preparation ($50)

Production

One hour shooting on site in Brisbane including parking ($200)

Post Productionon

Basic Lightroom only post production ($100)

TOTAL COST TO CLIENT

$350 including GST.

MODULAR FARMS

SOCIAL MEDIA LIFESTYLE PHOTOGRAPHY

30 photos for social media harvesting and delivering Modular Farms produce at Eat Street, New Farm.

Pre-production

45 minute phone call, emails and basic preparation ($75)

Production

Two hours on site in Brisbane ($300)

Post Production

Basic Lightroom post production ($200)

TOTAL COST TO CLIENT

$575 including GST.

MODULAR FARMS

GENERAL COMMERCIAL PHOTOGRAPHY

90 commercial macro product photos for social media, website and and trade show banners.

Pre-production

1 hour phone calls, emails and site visits ($100)

Production

Four hours on site in Brisbane ($600)

Post Production

Basic Lightroom post production ($400)

TOTAL COST TO CLIENT

$1100 including GST.

FORT LYTTON AT NIGHT

COMMERCIAL ADVERTISING POSTER

1 photo for a commercial advertising poster.

Pre-production

90 minutes phone calls, emails and site visits ($150)

Production

1 hour on site in Brisbane ($200)

Post Production

Basic Lightroom post production ($100), Advanced Lightroom ($100)

TOTAL COST TO CLIENT

$550 including GST.

BOLD LIVING

CORPORATE GROUP SHOT

Various corporate groups shots for advertising.

Pre-production

1 hour phone calls, emails and preparation ($100)

Production

1 hour on site in Brisbane ($200)

Post Production

Basic Lightroom post production ($100)

TOTAL COST TO CLIENT

$400 including GST.

corporate-group-shot-bold-living.jpg

BOLD LIVING

SOCIAL MEDIA MOOD BOARDS

Social media mood boards for Facebook and Instagram.

Pre-production

1 hour phone calls, emails and preparation ($100)

Production

1 hour on site in Brisbane ($200)

Post Production

Lightroom post production 90 minutes ($150)

TOTAL COST TO CLIENT

$450 including GST.

CONTINENTAL CAFE NEW FARM

Commercial ADVERTISING PHOTOGRAPHY

3 Hero images of the cafe for website and general advertising.

Pre-production

1 hour phone calls, emails and preparation ($100)

Production

1 hour on site in Brisbane ($200)

Post Production

Lightroom post production ($150)

TOTAL COST TO CLIENT

$450 including GST.

1UP ARCADE

ENVIRONMENTAL PORTRAITS (COMMERCIAL)

Portraits of Stephen Holmes, the owner of 1UP Arcade for press release and media pack.

Pre-production

30 minutes phone calls, emails and planning ($50)

Production

1 hour on site in Brisbane ($200)

Post Production

Lightroom post production ($150)

TOTAL COST TO CLIENT

$400 including GST.

WATERLOO BAY HOTEL

COMMERCIAL FOOD PHOTOGRAPHY

20 commercial food photographs for menus, social media and online presence usage.

Pre-production

1 hour phone calls, emails and preparation ($100). 1 hours extra preparation time for tethered gear including MacBook Pro, tethering table setup and advanced lighting ($100).

Production

4 hours on site in Brisbane ($600)

Post Production

Lightroom post production two hours ($200)

TOTAL COST TO CLIENT

$1000 including GST.

GET A FREE QUOTE

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What is the brief for this commercial photography assignment? I will contact you to get more details, so a summary is sufficient.